In this episode, Brendon Dennewill speaks with Cait Grabowski, Implementation Manager at Denamico. Her experience as a Fractional CRO and GTM Strategist shapes her unique perspective on franchise operations. Cait explores the unique challenges and opportunities facing franchise brands as they work to scale through better systems and processes.

The conversation reveals how franchise organizations juggle multiple complex relationships – from franchise development and real estate teams to individual franchisees and their end customers. Cait shares insights on overcoming common strategic missteps, including the tendency for franchisors to oversell multi-unit deals to unproven franchisees and the critical importance of data transparency and proactive communication throughout the franchise lifecycle.

This episode is essential listening for franchise executives, RevOps professionals, and franchise development teams looking to transform their operations through strategic technology implementation and data-driven decision making.

What You'll Learn

• Why transparency and proactivity matter 
• The multi-unit franchise trap
• Timing as a critical metric
• The power of unified data systems
• Strategic alignment across verticals
• Building vs. buying CRM solutions
• The team you need for CRM success 

Resources Mentioned

• HubSpot – CRM platform with customization capabilities and multi-account management features for franchise organizations
• HubSpot Academy – Free training resources with video content for learning platform fundamentals
• EOS (Entrepreneurial Operating System) – Business framework for setting and tracking short-term and long-term organizational goals

About Cait Grabowski
Title: Implementation Manager 
 Company: Denamico

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
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• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!